Social Content Creation

Post-It Note – Creative at home working

The Brief:


The Post-it Note brand focuses on helping people become more productive, communicate better and express themselves in creative ways.

As part of their social media outreach campaigns, they work to promote the brand with a range of influencers who channel these three core values.

View the Post-It Project

The Solution:

Post-it invited Sofie to work with them on a social media campaign that highlighted how she creatively works from home. The brand wanted to inspire people to use their product in different ways, reminding them of its beauty and function – two design elements that Sofie is passionate about.

She created her own lifestyle imagery and mini video, showcasing her own home office space. What’s more, she also shared her top tips for using the product to boost her own planning and productivity for her business and personal renovation projects.

This campaign was shared as a mini series across Sofie’s Instagram account @threeboysandapinkbath.

See the Insta story