Social Content Creation

Grownup colour with West Elm

The Brief:


West Elm is a leading homeware brand that creates products that are good for people, good for the planet and good for you.

They often work with hand-picked influencers that channel their values, promoting the brand in real-life contexts to create spaces that inspire their audience.

The Solution:

Sofie collaborated with West Elm to renovate her bedroom space, using gifted products to create a strong, happy space that showcased her personal and colourful style.

She designed the room around the gifted items, drawing everything together with experimental colour combinations and styling contrasting textures. Sofie shared high-quality interiors photography of the space, along with exploring her personal connection with the brand and encouraging her followers to make bold design choices.

This campaign was shared across Sofie’s Instagram account @threeboysandapinkbath.

See the Insta story